Jim Bailey, the former president of Red Bull Canada, has joined the special advisory committee of psychedelic company Champignon Brands.

“I am very excited to be part of a company that is leading the way in finding alternative solutions to traditional pharmaceuticals with science based research and functional products,” commented Jim Bailey. “My background in heavily regulated industries coupled with my experience in the CPG space provides a great compliment to an already talented and experienced advisory board.”

Bailey “will champion the marketing, distribution and commercialization of the Company’s Novoformulations-branded novel delivery systems for the pharmaceutical, nutraceutical and psychedelic medicine industries.”

This addition to the Champignon Brands team shows the progress that the psychedelic industry is making by bringing in professional leaders to a once frowned upon industry.