Irwin Naturals Emergence Adds New England Clinic to Its National Footprint

Irwin Naturals Inc. (CSE: IWIN | OTC: IWINF | FRA: 97X), completed the acquisition of its first Vermont clinic, continuing what has been the rapid expansion of this nationally known brand name into the emerging field of psychedelic mental healthcare.

Irwin Naturals Emergence previously acquired five ketamine clinics in Florida, one in Iowa., one in New Hampshire, and two in Georgia. This acquisition fulfills the agreement, which was first announced on June 17, to add the clinic in Colchester, Vermont, to the national chain of Irwin Naturals Emergence.

Dr. Hobie Fuerstman, physician and owner of Preventive Medicine, said, “Our goal of providing quality, holistic care to our community will be amplified by this move in several ways, creating opportunities to expand the range of patients we can reach while also driving down the cost, thereby improving access.”

The clinic practices neuromuscular medicine and integrative health in addition to offering ketamine infusion treatments. Fuerstman took ownership of the clinic in 2020 when he moved to Vermont. A founding member of the Psychedelic Society of Vermont, he has advocated the need to use ketamine-assisted therapy to treat disorders like depression and anxiety.

Today’s acquisition is the latest step in what has been an aggressive national rollup for Irwin Naturals Emergence. For the past several months, the company has vetted the more than 600 independent ketamine clinics currently operating in the United States, seeking to identify clinics that are profitable while also demonstrating a high-standard of patient care. The company has sought to acquire those clinics that meet the criteria, quickly making Irwin Naturals Emergence a national presence.

There is an economic advantage to becoming part of a bigger chain as economies of scale and the adoption of company-wide best practices can drive down operating costs. The eventual savings will be passed on to customers by providing sliding-scale discounts and even pro bono treatment for those in need.

The power of the Irwin Naturals brand provides something that may be even more important: leverage. The name itself brings a level of not just familiarity but loyalty in this emerging field of care. Irwin Naturals has been in business since 1994, providing best-in-class nutraceuticals and earning customer trust and popular recognition that have made it a brand name recognized in 80 percent of U.S. households.¹ Irwin Naturals products are stocked on the shelves of more than 100,000 storefronts in North America, and now that brand is moving to the forefront of this new frontier of healthcare.

Klee Irwin, Irwin Naturals CEO, “We’re sending customers a message simply by being in this space. Our products have safely treated your health needs for 28 years. We’re proof that psychedelic mental-health treatment is legitimate and safe and will provide the healing that you need.”

As consideration for the acquisition, Irwin Naturals will provide sellers cash payments as well as 284,848 subordinate voting shares upon closing. Furthermore, the transaction includes an additional contingent consideration based on future milestones related to operational and profitability targets, to be satisfied in shares.

Irwin Naturals has been a household name and best-in-class herbal supplement formulator since 1994. It is now leveraging its brand to enter into both the cannabis and psychedelic industries. On a mission to heal the world with plant medicine, Irwin has operated profitably for over 27 years.² Irwin’s growing portfolio of products is available in more than 100,000 retail doors across North America, where nearly 100 million people know the Irwin Naturals brand.³ In 2018, the Company first leveraged its brand to expand into the cannabis industry by launching hemp-based CBD products nationwide. The Company is now leveraging its famous halo of brand trust with an objective to become one of the first household name brands to offer THC-based products and psychedelic mental health treatment. Irwin Naturals became a publicly traded company on the Canadian Securities Exchange (CSE) in August 2021. The Company’s shares began to be traded on the OTCQB Venture Market in November 2021. More information on the Company’s stock can be found via Bloomberg as well as the Wall Street Journal.